Espen shopping
Social media Campaign creation Customer events
Espen Shopping is a dynamic shopping center in the heart of Vaasa, known for its commitment to continuous innovation and uniqueness.
Starting Point:
In 2023, Espen Shopping approached Stilrent Agency to manage their social media presence during the Vaasa Festival. They wanted to create engaging, innovative content that would resonate with their audience.
Our Approach:
Stilrent Agency hosted a photo wall and a series of engaging Instagram content, including interviews, trend-adapted posts, and the mini-series “Festari Tiina,” which highlighted the collaboration between Espen and the festival in a fun, informative manner. The results exceeded all the expectations and we saw an incredible spike in all the major KPI’s for Espens Instagram account where we managed to triple or quadruple all of them thanks to our new approach on content. The success of this campaign led to Stilrent becoming Espen's official social media and marketing agency.
Our ongoing responsibilities include social media strategy and execution (IG & FB) and marketing consulting. We also help Espen with production and conception of customer events, by sourcing, briefing and managing of the promotional team and speakers for the events, finding collaboration partners and activities for events such as Outlet Week and Family Day.
Impact:
We have also launched a TikTok account spring 2024, with already over 1k followers after the first few months and continuously developing and increasing Espens image and performance on Social Media. We successfully created a new concept for a customer event “Fashion & Beauty Week” that became a recurring event in the yearly marketing calendar.
