The Perfume Brand
TikTok
The Perfume Brand, is a company selling fragrances inspired by designer perfumes but without the expensive price tag associated.
Starting Point:
The Perfume Brand wanted to elevate their reach, visibility and engagement on TikTok. They already had a presence, but were looking for a step up in terms of engaging and relevant content, as well as growing their community.
Our Approach:
Stilrent opted for a strategy where we wanted to highlight the very essence of the brand - the perfumes, with a mix of engaging, funny yet commercial videos. A big part of the strategy is to conduct interviews with customers out on town, to create the real reactions, emotions and connections with the community.
In addition, we closely monitor relevant trends on TikTok, creating content with an adapted marketing message for TPB, showcasing that the brand is relevant, funny and up to date with its audience and the platform.
Impact/Result:
After a successful first month of collaboration, we managed to triple or more on all of the set KPI’s. A strong community is starting to form on TikTok and we are seeing a strong increase in the amount of followers.