Espen x wasarunway 
Espen Shopping partnered with Stilrent Agency to create a groundbreaking fashion experience, moving beyond traditional runway shows to deliver something avant-garde, unique, and inspiring.
Starting Point
Back in 2021 in the midst of the uncertain pandemic times, Espen Shopping sought to craft an innovative and memorable event that would engage their customers in a new and exciting way, showcasing fashion trends in a format that was both entertaining and accessible.
Stilrent Agency developed the Espen x Wasarunway concept, replacing the traditional catwalk with a fashion film, showcased at a cinema during a red carpet event. This experience aimed to highlight spring and summer trends from Espen’s stores, while fostering a sense of community through fashion.
The production encompassed every aspect of the event, from concept development and scriptwriting to model casting, film production, creative direction, styling and event management. Over the years, the production team ranged from 20 to 100 people, all led by Stilrent Agency.
Our approach
Impact
Espen x Wasarunway became Vaasa’s largest recurring fashion event, drawing the community together at Espen Shopping. The event not only showcased fashion but also reinforced the idea that fashion is for everyone. Collaboration with partners and sponsors like Original Sokos Hotel Royal, Dermosil, and Cloudy Bay added further prestige and engagement to the production, solidifying its place as a key event in the region.
Photography credit : Anna Liljekvist , Daniela Streng, Ruben Parthoens
Videographer: Jacob Nordblad
