Kauklahden Hammaslääkärit
Brand consulting & brand content for social media
Kauklahden Hammaslääkärit is a family-owned dental clinic in Espoo, Finland, known for its personalized and professional care. To expand their reach, particularly to a younger audience, they needed to revitalize their brand and marketing strategies.
Starting Point:
Although the clinic had a solid reputation for excellent care, their branding and social media presence were not effectively communicating their unique values. They sought a comprehensive strategy to modernize their brand and engage a broader audience.
Our Approach:
We started by deeply understanding the clinic’s core values through interviews and discussions. We identified their human-first approach as their key strength and built a brand strategy around this. Our strategy emphasized consistent, 360-degree communication of this patient-centric approach.
To target a younger demographic, we refreshed their social media presence with a custom photo and video bank that showcased the clinic’s warmth and professionalism. We continue to provide monthly consulting to ensure their marketing remains dynamic and aligned with their brand.
Impact:
The clinic’s revitalized brand identity is starting to take form on social media. Their refreshed social media presence with a new editorial line representing the core values and identity of Kauklahden Hammaslääkärit. Our ongoing consultancy ensures that Kauklahden Hammaslääkärit's marketing strategies remain effective and aligned with their core values, positioning them for continued growth and success in a competitive market.
Reference:
“We kickstarted our company's social media channels after a long break and Stilrent's Erica and Ivonne were heavily involved in this project. First, they shot material that we could use on our social channels for a long time and they have been involved in developing our brand image from the beginning. The Stilrent team has been both ideating and developing, but above all supporting our own work through consulting.
Erica's strategic insight and knowledge and understanding of how algorithmes, combined with Ivonne's creativity and fresh perspectives, have been highly valued in growing our brand awareness and revamping our social channels!
-Jenna, Kauklahti dental team