Starting point: When GoWell entered the Finnish market, it was completely new and unknown. The goal was to introduce the brand and expand its reach among potential Finnish consumers.

Our approach: To launch GoWell into the Finnish market we chose to focus on TikTok, creating content highlighting the drink’s functionality. The beverage industry is a very competitive one to enter, so we decided to take on more of a lifestyle approach to the multifunctional drink. 

 The first video was posted in October 2024, and since then, we have consistently shared content centered around lifestyle, sports and entertainment, while still focusing on the functionality of the drink.

GoWell is a carbonated functional health drink developed and produced in Sweden.

From one can of GoWell you get your daily supply of most of the essential vitamins. It also contains 2 minerals and one antioxidant.

Impact: Within the first few months, we successfully started to create a community on TikTok, increasing both brand visibility and audience interaction. We see a steady increase in all our KPI’s as well as increasing national visibility in combination with a strong curiosity amongst a younger audience.